New Heights
New Heights
Space, Storytelling, Styling, Creative Direction, Print
Location
Brooklyn, NY
Year
2021
Fogarty Finger partnered with the non-profit sports-based youth development organization to develop the interiors, signage, and branding elements within their new home in the Major R. Owens Health & Wellness Community Center, previously known as Brooklyn’s Bedford Union Armory.
The process involved engaging local makers and artists to bring the space to life and honor the historic Crown Heights neighborhood and community. Turning the 114-year-old Crown Heights armory into a welcoming community center with basketball courts, classrooms and offices, and allowing an expansion of programming for thousands of underserved youth and families and bringing the space to life in a rich and unique way.
Inspire Ascension – as soon as the student-athletes walked through the doors and up the stairs, we want them to feel empowered and inspired to be their best selves and know that this is a space where they are always encouraged and supported.
Artist, Peach Tao
Artwork by Mark Burger
Hand-painted application by Noble Signs
Hand-Gilding by Noble Signs
Efdot together with a New Heights Alumni on the feature Student Lounge mural.
Design Firm
Fogarty Finger
Awards
IIDA Best of Best Awards, 2022
Winner, Best of Education and Research
NYCxDesign Awards, 2022
Finalist, Social Impact
Featured Artists
Efdot
Stephanie Costello
Peach Tao
Aych / Dek
Mark Burger
Noble Signs
Oxford Pennant
Photographer Credit
Connie Zhou (final)
Zayira Ray (process)
Collaborating with Noble Signs to recreate the gilded signage techniques that were used throughout the space in the early 1900s, allowed us to honor the history of the armory.
Original Signage. early 1900s
The Community Artist Collective kicked off with a Fireplace Series involving several local artists selected through a submission process to paint a mural on a fireplace within the Bedford Union Armory. The completed murals infuse the classrooms and student areas with life and inspiration.
Efdot
Aych
Stephanie Costello
Peach Tao
